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A Robust Real Time Bidding Strategy Against Inaccurate CTR Predictions by Using Cluster Expected Win Rate.
Wen-Yueh Shih
Hsu-Chao Lai
Jiun-Long Huang
Published in:
IEEE Access (2023)
Keyphrases
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real time
bidding strategies
test bed
resource allocation
online auctions
artificial intelligence
dynamic programming
state space
online advertising
allocation strategy