Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs.
Jesús SilvaLissette Hernández-FernándezEsperanza Torres CuadradoNohora Mercado-CarusoCarlos Rengifo EspinosaFelipe Acosta OrtegaHugo Hernández PalmaGenett Jiménez-DelgadoPublished in: DMBD (2019)
Keyphrases
- factors affecting
- big data
- perceived usefulness
- social media
- cloud computing
- factors influencing
- predictive modeling
- key factors
- data intensive
- big data analytics
- data analysis
- data management
- data visualization
- small and medium sized enterprises
- business intelligence
- high volume
- vast amounts of data
- decision making
- massive data
- data science
- unstructured data
- data intensive computing
- technological innovation
- data mining
- data processing
- information technology
- electronic commerce
- health informatics
- data warehousing
- knowledge discovery
- social computing
- data analytics
- query processing
- user interface
- information systems
- social networks