Beauty Brands versus Vloggers: Exploring the effects of Source Credibility on Information Adoption on YouTube.
Constantinos K. CoursarisWietske van OschPublished in: ECIS (2016)
Keyphrases
- domain knowledge
- structural information
- information sources
- prior knowledge
- information fusion
- information technology
- information sharing
- information overload
- information retrieval
- multiple sources
- information content
- semantic information
- information processing
- user interaction
- end users
- expert systems
- keywords
- social networks
- learning algorithm