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The relationship between e-marketing mix framework (4Ps) and customer satisfaction with electronic information services: An empirical analysis of Jordanian university libraries.

Maha Waleed ElfadelRoslina Bt. OthmanNik Hziman B. Nik MatFaten Fatehi HamadHazwani Mohd MohadisMahfooz Ahmed
Published in: Inf. Serv. Use (2024)
Keyphrases
  • information services
  • customer satisfaction
  • service quality
  • university libraries
  • marketing strategies
  • data mining
  • customer service
  • customer retention
  • databases
  • neural network
  • data analysis
  • user satisfaction