Reserve Price Optimization for First Price Auctions in Display Advertising.

Zhe Feng Sébastien Lahaie Jon Schneider Jinchao Ye

Published in: ICML (2021)

Keyphrases

display advertising
budget constraints
online advertising
optimization algorithm
resource allocation
user behavior
combinatorial optimization
bidding strategies
information retrieval
search algorithm
information retrieval systems
optimization problems
electronic marketplaces