An Improved Approach for Long Tail Advertising in Sponsored Search.

Amar Budhiraja P. Krishna Reddy

Published in: DASFAA (2) (2017)

Keyphrases

long tail
online advertising
sponsored search
user behavior
click prediction
click through rate
sponsored search auctions
click models
display advertising
user experience
search engine marketing
contextual advertising
search advertising
search engine
information retrieval