Engineering social contagions: Optimal network seeding in the presence of homophily.
Sinan AralLev MuchnikArun SundararajanPublished in: Netw. Sci. (2013)
Keyphrases
- information diffusion
- social networks
- network structure
- social relations
- social influence
- software engineering
- artificial intelligence
- social interaction
- communication networks
- online communities
- community structure
- computer science
- complex networks
- social network analysis
- worst case
- content analysis
- online social
- social relationships
- link formation
- social connections
- social structure
- viral marketing
- objective function
- dynamic networks
- lower bound
- diffusion process
- engineering design
- social media
- design process
- computer networks