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Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer.

Anuj KumarAmit MehraSubodha Kumar
Published in: Inf. Syst. Res. (2019)
Keyphrases
  • supply chain
  • online learning
  • empirical evidence
  • information systems
  • real time
  • neural network
  • dynamic pricing