Do you enjoy getting gifts?: keeping personas alive through marketing materials.
Christina HochleitnerCornelia GrafManfred TscheligiPublished in: CHI Extended Abstracts (2013)
Keyphrases
- website
- learning materials
- data mining
- customer relationship management
- social media
- decision making
- long term
- electronic commerce
- materials science
- consumer behavior
- marketing strategies
- predictive modeling
- mobile advertising
- telecommunications industry
- purchase behavior
- potential customers
- mechanical properties
- direct marketing
- customer service
- databases
- genetic algorithm
- artificial intelligence
- data analysis
- case study