Search engine click spam detection.

Xin Li Min Zhang Yiqun Liu Shaoping Ma Yijiang Jin Liyun Ru

Published in: CCIS (2012)

Keyphrases

spam detection
search engine
web spam
web search
web spam detection
email
page content
web search engines
keywords
user queries
search queries
fraud detection
sponsored search
spam filtering
information retrieval
web pages
query logs
user clicks
click models
spam classification
web graph
website