Achieving Online Relationship Marketing via Tourism Blogs: A Social Network Perspective.
Carol HsuShirley Ou YangPublished in: Pac. Asia J. Assoc. Inf. Syst. (2014)
Keyphrases
- social networks
- social media
- tourism industry
- online forums
- social networking sites
- online communities
- social media sites
- online social media
- social network analysis
- online social networks
- viral marketing
- complex networks
- online consumer
- online learning
- real time
- electronic commerce
- social interaction
- travel planning
- information diffusion
- user generated content
- social networking
- decision making
- social relationships
- link prediction
- online social
- data mining
- internet advertising
- network structure
- social network sites
- internet marketing
- virtual communities
- online advertising
- information flow
- data mining technology
- website
- international business
- social influence