Factors determining firms' perceived performance of mobile commerce.
Sonia San MartínBlanca López-CatalánMaría Ángeles Ramón-JerónimoPublished in: Ind. Manag. Data Syst. (2012)
Keyphrases
- mobile commerce
- switching costs
- electronic commerce
- mobile devices
- perceived usefulness
- online shopping
- mobile users
- adoption decisions
- mobile services
- factors affecting
- security requirements
- technology adoption
- mobile technologies
- context aware
- key factors
- social networks
- computer simulation
- prior studies
- information systems