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Research Note: Customer Intimacy and Cross-Selling Strategy.

M. Tolga AkçuraKannan Srinivasan
Published in: Manag. Sci. (2005)
Keyphrases
  • cross selling
  • call center
  • customer segmentation
  • commercial data mining
  • data mining
  • electronic commerce
  • customer behavior
  • response time
  • business processes
  • customer service