Is there a tacit acceptance of student samples in marketing and management research?
Sebastian FuchsMarko SarstedtPublished in: Int. J. Data Anal. Tech. Strateg. (2010)
Keyphrases
- customer relationship management
- decision making
- management system
- information systems
- learning process
- student learning
- information management
- website
- learning environment
- student model
- data processing
- data sets
- data management
- knowledge management
- long term
- training samples
- social media
- marketing strategies
- customer retention
- tutoring system
- knowledge transfer
- consumer behavior