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Building Positively Affective Location-Based Advertising: A Study of Pokémon GO Players.

John DunhamKonstantinos PapangelisCati BoulangerNicolas J. LaloneEvangelia NikaMichael SakerDavid I. Schwartz
Published in: CHI (2023)
Keyphrases
  • database
  • empirical studies
  • real time
  • information retrieval
  • genetic algorithm