Decision Making For Celebrity Branding: An Opinion Mining Approach Based On Polarity And Sentiment Analysis Using Twitter Consumer-Generated Content (CGC).
Ali NiksereshtMohammad Hosein RaeisiHossein Abbasian MohammadiPublished in: CoRR (2021)
Keyphrases
- sentiment analysis
- opinion mining
- social media content
- micro blog
- public opinion
- sentiment classification
- user generated
- sentence level
- text classification
- product reviews
- product features
- online reviews
- customer reviews
- text mining
- user generated content
- social media
- artificial intelligence
- sentiment lexicon
- social networks
- opinion words
- natural language processing
- information retrieval
- neural network
- positive or negative
- data mining
- knn