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Forecasting Ad-Impressions on Online Retail Websites using Non-homogeneous Hawkes Processes.
Krunal Parmar
Samuel Bushi
Sourangshu Bhattacharya
Surender Kumar
Published in:
CIKM (2017)
Keyphrases
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contextual advertising
website
online learning
online services
internet users
online resources
online advertising
advertising campaigns
real time
information retrieval
short term
sponsored search
online environment
display advertising
online communities