Sign in

Posts that attract millions of fans: The effect of brand-post congruence.

Shaojung Sharon WangYu-Ching LinTing-Peng Liang
Published in: Electron. Commer. Res. Appl. (2018)
Keyphrases
  • social media
  • data sets
  • negative impact
  • databases
  • information retrieval
  • learning algorithm
  • artificial intelligence
  • multiscale
  • user generated content