Using mini studies to gain competitive advantage.
Joe WigglesworthMarcelo MartinsPublished in: CASCON (2017)
Keyphrases
- competitive advantage
- knowledge management
- business processes
- business information
- competitive environment
- customer relationship management
- market competition
- human capital
- market share
- business environment
- service quality
- empirical studies
- financial services
- data model
- information technology
- database systems
- information systems