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Retail Industry Analytics: Unraveling Consumer Behavior through RFM Segmentation and Machine Learning.
Sydul Arefin
Rezwanul Parvez
Tanvir Ahmed
Mostofa Ahsan
Fnu Sumaiya
Fariha Jahin
Munjur Hasan
Published in:
EIT (2024)
Keyphrases
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consumer behavior
machine learning
data mining
case study
online shopping
data analysis
business intelligence
purchasing behavior
social media
learning analytics
information extraction
supply chain
text mining
marketing strategies