Social media adoption: The role of media needs and innovation characteristics.
Izzal Asnira ZolkepliYusniza KamarulzamanPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social media
- online consumer
- multimedia
- information technology
- technological innovation
- media content
- e government
- neural network
- multimedia data
- case study
- technology transfer
- big data
- data management
- external factors
- crisis management
- cross media
- social networking
- decision makers
- knowledge management
- information systems
- search engine