How do post content and poster characteristics affect the perceived usefulness of user-generated content?
Jie SheTao ZhangJianzhang ZhangQingqing ChangQun ChenWeiguo FanYong LiPublished in: Electron. Commer. Res. Appl. (2024)
Keyphrases
- user generated content
- perceived usefulness
- social media
- user generated
- factors that affect
- factors affecting
- recommender systems
- attitudes toward
- questionnaire survey
- social networking sites
- user satisfaction
- online forums
- user comments
- user contributed
- structural equation modeling
- relevant content
- technology adoption
- social media content
- blog posts
- databases
- user acceptance
- information quality
- online social
- social networking
- content analysis