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Optimal product positioning with consideration of negative utility effect on consumer choice rule.
Xinggang Luo
C. K. Kwong
Jiafu Tang
Y. L. Tu
Published in:
Decis. Support Syst. (2012)
Keyphrases
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online consumer reviews
product information
pricing strategies
dynamic programming
life cycle
positive and negative
online reviews
consumer behavior
product design
optimal solution
classification rules
positive or negative
neural network
expected profit