Users' Trust and Intention to Adopt Personalized Mobile Services.
Shuk Ying HoSarah BullPublished in: J. Next Gener. Inf. Technol. (2011)
Keyphrases
- mobile services
- user acceptance
- user experience
- mobile users
- mobile devices
- behavioral intention
- mobile applications
- mobile web
- user profiles
- context aware
- information services
- user oriented
- business opportunities
- end users
- internet services
- mobile learning
- lightweight
- user interaction
- service oriented architecture
- mobile phone
- collaborative filtering