Exploring the Factors Influencing Continuance Usage of Over-the-Top Services: The Interactivity, Consumption Value, and Satisfaction Perspectives.
Po-Chien ChangHorng-Yan ChangPublished in: Int. J. Technol. Hum. Interact. (2020)
Keyphrases
- factors influencing
- service quality
- technology acceptance
- factors affecting
- continuance intention
- relationship management
- service providers
- web services
- user acceptance
- service oriented
- ubiquitous computing
- internet shopping
- information services
- context aware
- user satisfaction
- mobile services
- service discovery
- lessons learned
- service oriented architecture
- customer satisfaction
- grounded theory
- online gaming
- e learning
- information systems
- location information
- computing environments
- end users
- learning process
- information technology