Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers.

Jitendra Yadav Madhvendra Misra Suraj Kumar

Published in: ICCCNT (2021)

Keyphrases

consumer behavior
search advertising
marketing campaigns
online advertising
shopping behavior
decision making
cognitive processes
online shopping
data sets
case study
user interface
computational models
human beings
emotion recognition
emotion classification
mobile advertising