On the submodularity of influence in social networks.
Elchanan MosselSébastien RochPublished in: STOC (2007)
Keyphrases
- social networks
- social influence
- information diffusion
- viral marketing
- social network analysis
- information propagation
- influence propagation
- social interaction
- social media
- influence maximization
- community detection
- online social networks
- diminishing returns
- social network data
- factors influencing
- diffusion process
- social networking
- community structure
- data sets
- online communities
- link prediction
- social relationships
- online social
- complex networks
- network structure
- case study
- opinion leaders
- database