Image Matters: Jointly Train Advertising CTR Model with Image Representation of Ad and User Behavior.
Tiezheng GeLiqin ZhaoGuorui ZhouKeyu ChenShuying LiuHuiming YiZelin HuBochao LiuPeng SunHaoyu LiuPengtao YiSui HuangZhiqiang ZhangXiaoqiang ZhuYu ZhangKun GaiPublished in: CoRR (2017)
Keyphrases
- image representation
- user behavior
- image classification
- multiscale
- image content
- image features
- bag of words
- image retrieval
- scene classification
- online advertising
- quadtree
- user experience
- probabilistic model
- scene recognition
- visual words
- low level features
- object recognition
- click through rate
- image processing
- behavioral targeting
- representation scheme
- collaborative filtering
- expert systems
- website