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Predicting customer purchase behavior in the e-commerce context.

Jiangtao QiuZhangxi LinYinghong Li
Published in: Electron. Commer. Res. (2015)
Keyphrases
  • purchase behavior
  • electronic commerce
  • electronic markets
  • contextual information
  • sponsored search advertising
  • context aware
  • consumer behavior
  • business processes
  • social influence