The Use of Users' Personal Data to Improve Online Retail Services: An Analysis from a Systematic Literature Review.
Danilo LiraGabriel Mac'HamiltonGabriel StadtlerMyllena AlmeidaSimone C. dos SantosJéssyka VilelaPublished in: SBSI (2023)
Keyphrases
- personal data
- literature review
- personal information
- service providers
- online services
- privacy preserving
- end users
- privacy concerns
- databases
- privacy protection
- third party
- case study
- information systems
- data warehouse
- collaborative filtering
- user profiles
- mobile applications
- database systems
- data privacy
- data mining