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The Influence of Customer Co-creation Experience Value on Brand Equity in the context of Social Media.
Yunjun Jiang
Hong Zhang
Guiming Lian
Siqian Wang
Published in:
WHICEB (2021)
Keyphrases
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social media
content creation
contextual information
information systems
electronic commerce
context sensitive
social media streams
social networking
context dependent
factors influencing
customer service
social context