Research into ambidextrous R&D in product development - new product development at a precision device maker: a case study.
Mitsuru KodamaTomoatsu ShibataPublished in: Technol. Anal. Strateg. Manag. (2014)
Keyphrases
- product development
- software development
- product quality
- life cycle
- product design
- development process
- process management
- case study
- early phase
- engineering design
- organizational learning
- world wide
- software industry
- mass customization
- development cycle
- virtual communities
- design tools
- expert knowledge
- product development process