(M)ad to See Me?: Intelligent Advertisement Placement: Balancing User Annoyance and Advertising Effectiveness.
Ngoc Thi NguyenAgustin ZunigaHyowon LeePan HuiHuber FloresPetteri NurmiPublished in: Proc. ACM Interact. Mob. Wearable Ubiquitous Technol. (2020)
Keyphrases
- display advertising
- targeted advertising
- online advertising
- sponsored search
- contextual advertising
- advertising campaigns
- user satisfaction
- user interface
- user experience
- behavioral targeting
- user interaction
- end users
- mobile advertising
- neural network
- knowledge base
- artificial intelligence
- user input
- user behavior
- user preferences
- short text
- intelligent systems
- relevance feedback
- click prediction
- search advertising
- click through rate
- keywords
- search engine