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Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009.
Liesbeth Hermans
Maurice Vergeer
Published in:
New Media Soc. (2013)
Keyphrases
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web personalization
clickstream data
user model
user profiles
user modeling
recommender systems
e government
user profiling
website
individual user
collaborative filtering
context aware
data sets
government services
personalized information
graphical models
dynamic adaptation