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Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0.

Key PousttchiYvonne Hufenbach
Published in: Int. J. Bus. Intell. Data Min. (2013)
Keyphrases
  • reference model
  • mobile payment
  • database
  • point of sale
  • knowledge discovery
  • data sources
  • data mining techniques
  • web services
  • business models