An Empirical Study on the Influencing Factors of Entrepreneurial Intention of College Graduates Majoring in Marketing.
Jinliang WangPublished in: CIPAE (2021)
Keyphrases
- influencing factors
- high school
- computer science
- website
- long term
- social media
- graduate students
- engineering students
- decision making
- college students
- consumer behavior
- data mining
- customer relationship management
- intention recognition
- short and long term
- predictive modeling
- direct marketing
- economic development
- customer behavior
- social capital
- bdi agents
- data mining technology
- viral marketing
- computer programming
- database marketing
- cost effective
- information technology
- artificial intelligence