Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions.
Yanli JiaIvy L. B. LiuPublished in: J. Assoc. Inf. Sci. Technol. (2018)
Keyphrases
- online reviews
- online consumer reviews
- user generated reviews
- user generated
- sentiment analysis
- opinion mining
- product reviews
- customer reviews
- consumer reviews
- sentiment classification
- database
- systematic review
- real time
- e learning
- case study
- information overload
- literature review
- online shopping
- neural network
- purchase decision