Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment.
Thamaraiselvan NatarajanDeepak Ramanan VPublished in: Kybernetes (2024)
Keyphrases
- service quality
- technology acceptance
- online shopping
- theoretical and practical implications
- user satisfaction
- customer satisfaction
- service providers
- electronic commerce
- internet shopping
- information quality
- structural equation modeling
- information systems
- perceived usefulness
- quality of service
- competitive environment
- continuance intention
- technology adoption
- user acceptance
- incident management
- competitive advantage
- call center
- job satisfaction
- independent variables
- significant predictors
- decision making
- gender differences
- computer self efficacy
- factors affecting
- subjective norm
- law enforcement
- customer loyalty
- real time