Data Mining as a New Paradigm for Business Intelligence in Database Marketing Projects.
Filipe Mota PintoPedro GagoManuel Filipe SantosPublished in: ICEIS (2) (2006)
Keyphrases
- business intelligence
- database marketing
- data mining
- data warehousing
- exploratory data analysis
- table of contents
- direct marketing
- database technology
- sql server
- case study
- data warehouse
- data analysis
- knowledge discovery
- predictive analytics
- predictive modeling
- decision support
- data mining applications
- knowledge management
- big data
- decision making
- customer behavior
- end users
- machine learning
- data mining algorithms
- business users
- key performance indicators
- data mining methods
- information systems
- artificial intelligence
- databases
- database
- data clustering
- project management
- historical data
- data visualization
- data integration
- data processing
- data management
- decision makers
- relational databases