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Enhancing customer loyalty to mobile instant messaging: Perspectives of network effect and self-determination theories.
Fan-Chen Tseng
Thi Tuan Linh Pham
T. C. E. Cheng
Ching-I Teng
Published in:
Telematics Informatics (2018)
Keyphrases
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instant messaging
communication technologies
text messaging
mobile devices
email
mobile phone
network structure
distance education
databases
search engine
case study
social media
data collection
context aware
m learning
social networking sites