Improving customer oriented decision making through the customer interaction approach.

Ahmed AlHarbi Ciara Heavin Fergal Carton

Published in: J. Decis. Syst. (2016)

Keyphrases

decision making
electronic commerce
customer service
decision makers
customer satisfaction
customer relationship management
decision support
human computer interaction
transactional data
customer behavior
customer knowledge
neural network
decision trees
credit card
marketing strategies