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Mood Congruence or Mood Consistency? Examining Aggregated Twitter Sentiment Towards Ads in 2016 Super Bowl.
Yuheng Hu
Tingting Nian
Cheng Chen
Published in:
ICWSM (2017)
Keyphrases
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polarity classification
social networks
social media
influence propagation
machine learning
search engine
information extraction
positive and negative
social networking
opinion mining
topic detection
music retrieval
real world events