An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales.
Alanah J. DavisDeepak KhazanchiPublished in: Electron. Mark. (2008)
Keyphrases
- customer preferences
- online stores
- online learning
- cross selling
- product information
- real time
- online retailers
- electronic commerce
- product recommendation
- customer base
- life cycle
- product reviews
- online shoppers
- consumer behavior
- product design
- product development
- product search
- search costs
- production planning
- information technology
- computer science
- search engine
- neural network