Login / Signup
Towards a Trust Model for Trust Establishment and Management in Business-to-Consumer E-Commerce.
Cong Cao
Jun Yan
Published in:
UIC/ATC/ScalCom (2014)
Keyphrases
</>
trust model
reputation based trust
trust relationships
trust management
situation aware
multiagent systems
electronic commerce
trust aware
trust and reputation models
decision support
customer relationship management
subjective logic