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Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration.
René Rohrbeck
Fee Steinhoff
Felix Perder
Published in:
Technol. Anal. Strateg. Manag. (2010)
Keyphrases
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electronic commerce
customer service
website
web applications
web pages
customer satisfaction
information sources
web content
churn prediction
call center
web technologies
web users
web documents
virtual environment
information systems
customer relationship management
social networks
online stores
data mining