Mitigating Overexposure in Viral Marketing.

Rediet Abebe Lada A. Adamic Jon M. Kleinberg

Published in: AAAI (2018)

Keyphrases

viral marketing
influence maximization
social networks
online social networks
information diffusion
social influence
diffusion models
social media
greedy algorithm
multiscale
social relationships
information systems
user behavior
network structure
motion segmentation