Business Intelligence in the Database Marketing - A Case Study of a German Insurance Company.
Claus-Peter H. ErnstFrauke GeigerPublished in: HICSS (2021)
Keyphrases
- business intelligence
- database marketing
- case study
- data warehousing
- database technology
- table of contents
- business decisions
- sql server
- exploratory data analysis
- decision support
- data warehouse
- data analysis
- knowledge management
- customer behavior
- knowledge discovery
- business information
- decision making
- strategic decisions
- predictive modeling
- databases
- risk management
- data mining
- end users
- decision support system
- big data
- financial services
- data sets
- e learning
- data integration
- database systems
- data model