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Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda.
Adeline Phaik Harn Chua
Kenneth R. Deans
Craig M. Parker
Published in:
Australas. J. Inf. Syst. (2009)
Keyphrases
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social networking sites
social media
social networking
social networks
long term
decision making
data sets
user friendly
software tools
multiple types
predictive modeling
marketing strategies