Consumer perceptions on web advertisements and motivation factors to purchase in the online shopping.
Jong Uk KimWoong Jin KimSang Cheol ParkPublished in: Comput. Hum. Behav. (2010)
Keyphrases
- online shopping
- purchase intention
- shopping behavior
- product descriptions
- web pages
- internet usage
- individual differences
- online stores
- consumer behavior
- online shoppers
- product search
- customer satisfaction
- website
- user centric
- web content
- personal information
- factors affecting
- service quality
- satisfaction degree
- theory of planned behavior
- factors that influence
- attitudes toward
- online retailers
- online consumer
- web search