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Gain-Loss Framing: Comparing the Push Notification Message to Increase Purchase Intention in e-Marketplace Mobile Application.
Priscilla Tiffany
Ave Adriana Pinem
Achmad Nizar Hidayanto
Sherah Kurnia
Published in:
IEEE Access (2020)
Keyphrases
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mobile applications
mobile phone
mobile devices
user experience
context aware
mobile services
online shopping
mobile environments
expert systems
mobile apps
electronic word of mouth
content analysis
business models